Senior direct response copywriter, SEO content specialist and lifecycle strategist with 8+ years across fashion, beauty, hospitality, media and education. Funnels, email & SMS, paid ads, web copy, brand voice and content, built from customer research and a clear hypothesis.
Every project starts with customer research and a one-line hypothesis (constraint, insight, expected change, success metric). For content, that research includes keyword and SERP analysis: what people search, why they search it, and what already ranks. Then I write, test headlines, subject lines, CTAs, title tags and offers, and track CTR, CVR, open rate, RPV, AOV, rankings and organic traffic. I build AI-assisted research and drafting workflows that speed up first drafts without diluting brand voice.
Sales pagesAdvertorialsLanding pagesEmail sequencesSMSPaid socialSearch adsWebsite copyProduct descriptionsBrand voiceBlog & SEOCase studiesVideo scriptsOrganic socialNews & editorialCourse marketingKeyword researchSearch intent mappingContent briefsOn-page SEOMeta titles & descriptionsTopic clustersInternal linkingContent refreshesLong-form articlesBuying guidesFAQ & featured snippetsE-E-A-TI rebuilt the nurture programme for high-value repeat customers and wrote launch funnels from ad to checkout, contributing to a 74% rise in qualified enquiries over two years.
Tested distinct angles against each other, wrote claims-sensitive copy (how skin feels, never “treats” or “cures”), and grew paid social reach 3× and organic traffic 52% in 18 months.
Product pages, ads and email for a handbag label, written around the real reasons buyers hesitate: size, quality and “will it go with everything?”.
| Flow | Winner |
|---|---|
| Welcome | “Your first bag deserves a proper welcome” |
| Cart | “Still carrying it in your head?” |
| Launch | “The tote you’ll use every single day” |
Menu descriptions, local search ads, SMS offers and website copy that turn hungry searches into reservations and repeat visits.
Headlines, profile intros, newsletters and social captions for a media brand featuring millionaire stories, written to earn the click and keep the reader.
He was told the idea would never work. Eleven years later, it employs 400 people. Here is the decision that changed everything.
UAE Millionaires · 6 min readSubject: The 3 habits behind this week’s featured founder
Preview: Number two surprised us.
Every founder we profile has a moment they almost quit. This week’s story is about the one thing he did the next morning.
“He started with AED 5,000 and a borrowed laptop. Swipe to see how he built a business worth AED 90 million.”
Sales pages, email launch sequences and WhatsApp follow-ups for skill and leadership programmes, built around the transformation students want.
| Day | Subject |
|---|---|
| 1 | The skill nobody teaches you at work |
| 3 | “I was scared to speak up. Then…” |
| 5 | Seats are filling: here’s what’s inside |
| 7 | Last call: doors close tonight |
Keyword-led blogs, buying guides, local pages and on-page rewrites built from search intent and SERP analysis. Every piece starts with a brief, a target query and a clear structure, and links back to the pages that sell.
| Element | Plan |
|---|---|
| Primary keyword | how to make perfume last longer |
| Search intent | Informational, leading to product discovery |
| Secondary | where to apply perfume, perfume oil vs spray, long lasting perfume |
| Format | Listicle, H2 per tip, FAQ block |
| Internal links | Oppule Billionnaire, Sexity, gift sets |
AWAI Copywriting Certification
CXL Copywriting Minidegree
AKC Copywriting Course
CopyThat Copywriting Megacourse
Copyhackers 10x Emails
HubSpot Content Marketing
Google Fundamentals of Digital Marketing
I bring research, a hypothesis and a test plan, not just a draft. Available for remote full-time, part-time or contract work.
toobatanveer94@gmail.com
linkedin.com/in/tooba-tanveer-1548389a